Website update

Slowly but surely I am adding products to my website.  Last week one of my etsy customers emailed me and said that it was really hard to 'figure out' my etsy store because there are no item numbers.... before I get too far into the site is there anything you would add to my listings (on my website) to make them easier to manage or find?  I talked to my provider about a wish list and it is not available at this time, but they have had lots of requests for it...so hopefully, they will  add that feature.